celebrity endorsements gone wrong

Oprah Winfrey has openly struggled with her weight for years, so her longtime pairing with Weight Watchers feels uniquely authentic. "I'm behind Robyn 100 percent, he said. (We're only human, after all.). Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice| Do Not Sell/Share My Personal Information| Ad Choices In this blog, Hollywood Brandedshowcases some major celebrity partnership fails in order to demonstrate possible consequences for the individual as well as the company. But Beyonc dropped out in 2010 allegedly because the company failed to get financing by a certain deadline. 1. Kardashian West eventually changed the name of the brand to 'Skims Shapewear' to avoid further controversy. Celebrity endorsements have proven to be an effective marketing strategy for brands. The clothing line sued the singer for $2 million. Think of Michael Jordan and Nike. Alley was pissed, said it was a lie, and threatened to sue the tabloid. When Celebrity Endorsements Go Wrong Stacy Jones | May 9, 2022 at 8:30 AM How Bad Behavior Can Lose A Lucrative Endorsement Deal - And Consumer Trust No one is perfect. 1. To make matters worse, Candie's, a brand owned by Madden, released a shoe called the "Zooey," which Deschanel claimed infringed on her publicity rights. Slim-Fast ended its deal with Goldberg after she performed at a fundraise for John Kerry and "fire[d] off barrages of sexual puns based on President Bush's name," CNN.com said. Rochester-based grocery store Wegmans Food Markets temporarily fired Alec Baldwin as one of their spokespeople. Celebrity Endorsements Gone Wrong. Contact Katie Notopoulos at katie@buzzfeed.com. Here's a look at some of the biggest athletes who lost endorsements and the money that went with those deals. Offers may be subject to change without notice. The hero of the 2008 Olympics, Phelps' image took a bit of a hit when a picture surfaced of him taking a hit off a bong. Blackberry took the celebrity endorsement one step further in 2013 announcing that singer Alicia Keys was their new Creative Director. Think of Michael Jordan and Nike (NKE), or Brooke Shields and Calvin Klein. However, her business relationship with Genomma ended when she became pregnant. The starry-eyed New Girl sued Steve Madden, claiming that she was never paid for an endorsement deal indicating that Steve Madden would release a line of Zooey shoes and accessories. According to the actress, she had an oral agreement with Steve Madden and the company didnt keep their word. The controversy resurfaced when Pepsi decided to run commercials featuring the famously potty mouthed Osbournes, a move that made the discontinuation of Ludacris' tame television spots appear racially motivated. And as people who are constantly under a bright light and a fine microscope, celebrities know this better than anyone. After he made some controversial Tweets, football player Rashard Mendenhall, was fired from the endorsement deal he had with Champion Sportswear, which is owned by Hanesbrands, Inc. ", Other brands didn't care about Phelps' bong. Basketballer Lebron James had been well known for his partnership with phone manufacturer Samsung. We believe that bringing brands, content, celebrities and influencers together makes storytelling more meaningful and impactful. The list of celebrity endorsements of brands that have gone terribly wrong for the brands is long. (One. Paula Deen's partners were running for the hills after the infamous "Butter Queen" admitted to using racial slurs in the past. COMPLEX participates in various affiliate marketing programs, which means COMPLEX gets paid commissions on purchases made through our links to retailer sites. But in retrospect, actor Will Smith was given countless reasons to regret his hasty reaction. First things first. 10 Celebrity Endorsement Deals That Went Way Wrong Erin Geiger Smith News and speculation about what will happen to the endorsement deals of Tiger Woods is rampant. Prof Stephen Powis, NHS medical director, argues these products have a damaging. The three-dimensional scale proposed by Roobina Ohanian (1990) has been used for the purpose. While the ad itself was PG, Madonna's music video for the song in which she witnesses a rape and gyrates around a burning cross incited an explosion of controversy. Two deals with AT&T and Rosetta Stone ended on December 31 and neither companies decided to renew his contract. Wegmans decided to re-air the commercial after the grocery store was berated by hundreds of emails, tweets, and angry calls. After 14 years as a Priceline spokesperson -- best known for his role as "The Negotiator" -- Shatner's character is literally getting pushed off a cliff. Furthermore, celebrity activism is based on the premise that if we only knew about an issue, we could do something, anything, to make a difference. Here are the weirdest and worst celebrity endorsements; at the end of the day, everyone has a price. Some of the most popular and highest-paid celebrities are those with successful endorsement careers, including models like Karlie Kloss and Cara Delevingne, as well as singers such as Beyonce and Lady Gaga. Abhishek and Aishwarya, Prestige Cookware range No! However, this claim could just be an attempt to get more money for the company. He led many to believe that he was not proud of the color of his skin. Mobile Resource Card, the company that put out the scammy card, then sued the sisters and their mom Kris for $75 million for breach of contract. Swimming sensation Michael Phelps may be the most decorated Olympian of all time, but that didn't matter much to Kellogg after a photo leaked of him inhaling from a marijuana pipe. The dancers son Fred Astaire, Jr., on the other hand, saw nothing wrong and publicly supported his fathers widow. Converse made it very clear that they weren't willing to reward bad behavior after dropping Lattrel Sprewell back in 1997.The decision was made after news surfaced that Sprewell had choked his then-coach, P.J. Members of the conservative blogosphere, however, thought it was a keffiyeh, a garment worn frequently in Arab countries, and they pitched a fit. website are shown as examples of industry practice and are not endorsements by The reasons vary bad taste, tone-deaf celebrity choice or an erupting scandal. Perry's camp told TMZ on April 15, "They're backing out of the deal because of an ownership change, and just throwing shade to hide their bad faith.". One of the sickest feelings I've ever had in my life!!!". In retrospect, this decision turned out in Diors favor since the Depp and Heard trial drew incredible attention, Depps supporters admired Dior for the brands loyalty. The company dropped her, saying her pregnancy violated their contract. Free and premium plans, Customer service software. 10. They have been gr8 partners in my support of the arts. Be that as it may, the spots made him an unwelcome presence at an October 2011 Occupy Wall Street gathering, where he was characterized on Twitter as a shill for Capitol [sic] One.. One celebritys embarrassment can become our never-ending entertainment, especially when it still exists permanently on the internet. Now Perry wants the $2 million she claims she was promised. After all, Britney Spears, Christina Aguilera,. Choi, S. M., & Rifon, N. J. Looks like, in this case, the actor just got away with it. After publicly making anti-semitic and other inappropriate statements, his supporting brands, like Balenciaga, The Gap, Adidas, his artist agency, and, Especially for the sporting goods manufacturer Adidas, who has been working with the rapper for almost ten years, the discontinuation of the popular line will result in aching sales losses. Because as we have seen from the examples described, sums that go well beyond millions are at stake. The company, on the other hand, states that Perry's waning popularity in Europe caused sales to go down, which is why they didnt want to continue a business relationship with her. The protest themed ad showed 21-year-old super model Kendall Jenner participating in a photo shoot and then joining up with protestors and approaching a cop with a can of Pepsi soda. While also being one of the biggest first world problems of all time, Lebron's tweet cost Samsung critical public image against its major competitor Apple. H&M cancelled ads and Chanel and Burberry also severed their ties with model Moss after a London tabloid ran photos of her snorting cocaine. Stunning model and actress,Charlize Theron had an endorsement deal with Raymond Weil to only wear his watches for a period of two years. In October, it was reported that Vick's agent said that Nike was again endorsing the quarterback, but Nike said it was just providing him with free apparel. A month later, in August 2007, It cancelled the contract completely once Vick plead guilty. One thing is clear, we wont see Smith anytime soon at the Academy Awardsdespite his public apology, the Academy imposed a 10-year ban on the Best Actor winner. Her legal representative said the case was an "unjustified and public assault on Teri Hatcher's good name, reputation, and celebrity.". Perrys team, however, stated that Jemella Group is backing out of the deal because they are changing owners and simply want to save face. character is literally getting pushed off a cliff. Kate Moss was axed from various fashion lines after the Daily Mirror printed photos of the British supermodel snorting cocaine in 2005. influence of celebrity endorsements in advertising. studio, network or celebrity. Either the celebritys promotion for the product didnt come across as convincing, or the star was ridiculed or teased for the endorsement because of the nature of the product. Who has dumped Donald exactly? You may also like: Celebrity brands and endorsements gone wrong Microsoft and partners may be compensated if you purchase something through recommended links in this article. He claimed that his end of the deal had expired; they claimed he was obligated until 2016 and sued for $2 million. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'a17c258a-8bae-44ae-9334-13280ba16cad', {"useNewLoader":"true","region":"na1"}); Get expert marketing tips straight to your inbox, and become a better marketer. Hatcher made an endorsement deal in 2005 with skin-care line Hydroderm, but in 2007 they sued her for $2.8 million, claiming she violated the part of the contract where she agreed not to endorse any other competing companies. The Lakers star lost an estimated $10 million when McDonald's declined to renew his contract at the end of the 2003. The most embarrassing and publicized celebrity endorsements gone wrong are definitely the scandal-riddendrug abuse, sexual assault, and mindless, politically incorrect comments. During this time, Theron also had a contract with Dior perfume, and was seen at an event wearing a Dior watch. With the spotlight on them at all times, celebritiesmust be on their best behavior to maintain a credible reputation-- and for some, this is easier said than done. Must-Read: When Doves Cry: How Research could have helped avoid Brand In-authenticity Within hours the price of Bitcoin dropped 15 per cent, losing the total market of the cryptocurrency hundreds of billions of dollars. Hiring a comic comes with its PR risks. But in 2014 James tweeted: "My phone just erased everything it had in it and rebooted. "They're not being nice to the Dalai Lama, who is a friend of mine," Stone said. The most sincere celebrity endorsements happen when the celebrity actually uses the product. The sportswear company has been involved with Sharapova since she was 11. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. The deal - worth a reported $550,000 ( . The commercials also inspired the indignation of the International Paruresis Association, an advocacy group for people who suffer from shy bladders, a condition alluded to by Alternate Universe Rob Lowe, who claims to be unable to do his business with other people around. With thousands or even millions of calculable followers, the image of a. David Beckham endorses a number of companies, which feature him prominently in print advertising. Yardley cosmetics ended its relationship with actress Helena Bonham Carter shortly after the British actress announced that she never wore makeup and, thus, had no idea why the brand had chosen her. Some celebrities with large followings are promoting products such as diet pills and detox teas on social media. Here is a list of a few celebrity brands and endorsements gone wrong. However, from this moment at the latest, the decision-makers in the fashion and media world probably started to seriously consider to what extent they should give this man a platform. Hairtech International, Inc. sued her for $35 million, but a judge dismissed the case. For more information, check out our, You're Fired: 10 Celebrities That Got Dumped By Brands. The issue is still unresolved. Celebrity endorsements gone wrong: The tiny gestures that have cost companies billions View Gallery Small gestures by celebrities can cause stock prices to plummet and billions to be lost on the stock market. Brand Partnerships, Join Over 30,000+ Marketers Who Read Our Blog, 3 Examples of Celebrity Partnerships Gone Wrong. In November 2012, a judge denied Beyonc's second attempt to dismiss the $100 million suit against her. Powered and implemented by Interactive Data Managed Solutions. Free and premium plans, Operations software. All rights reserved. Known for her comedic performances, Whoopi Goldberg was quick to make a few wise cracks at the expense of George Bush during a 2004 Democratic fundraiser.Unfortunately, the sexual puns didn't settle well with SlimFast, and the weight loss product manufacturer dropped her from its advertisements shortly after. With increased importance placed on social media marketing, endorsements can also come from smaller scale stars like Instagram influencers. We intend to litigate this case aggressively SRG's attempt to take advantage of Ms. Polizzi will not be tolerated.". She missed the brand's big 2007 launch party since it occurred during her brief jail stint. Sign up for our newsletter to get the latest stories in hedge funds, PE, fintech, and banking delivered daily to your inbox. But the ban was short-lived. Someone who might be on top one season is suddenly grabbing every endorsement deal possible the next month, just to make ends meet. Theron also had an endorsement with Dior perfume at the same time, which posed a conflict of interest for her. If his goal was to attract attention, he definitely reached it. Small gestures by celebrities can cause stock prices to plummet and billions to be lost on the stock market. Pittsburgh Steeler's Rashard Mendenhall was fired from his endorsement deal with Champion Sportswear (owned by Hanesbrands, Inc.) after making controversial tweets. accidentally caught calling his endorsement a scam. The Muscles from Brussels agreed to shoot a commercial for Total Flex home gym equipment, but when he showed up to the set, he alledgely hadn't learned his lines or how to use the equipment. A flurry of tweets can cause Bitcoin to sink or soar or boost the fortunes of "memecoin" investors with a simple online meme. Catholic bishop from Texas, Rene Gracido asked for a boycott not only of Pepsi but of its holdings as well, including Taco Bell, KFC, and Pizza Hut. Theron violated the terms of her contract by wearing and being photographed in a Christian Dior watch, resulting in the company suing her for $20 million. The Milk Mustache campaign is taking the allegations against Chris Brown very seriously, the Washington, D.C.-based trade group said in a statement. Jessica Simpson partnered with The Tarrant Apparel Group to create the low-priced JS by Jessica Simpson and Princy jeans and apparel collections. Simpson from his football career knew him from his Hertz commercials. Kanye West, also known as Ye, considers himself "too big to fail." Now he has proved himself wrong. Simpson became famous for allegedly murdering his ex-wife Nicole Brown and her friend, Ronald Goldman, the former football star was the face of Hertz rental cars. Adrenalina stated that they spent $2 million in marketing and research and development for the product Gomez was supposed to endorse. News and speculation about what will happen to the endorsement deals of Tiger Woods is rampant. Family friendly brands Nutella and McDonald's did not renew their contracts with Kobe Bryant after the Lakers star was accused of rape in 2004. Khan has never been one to shy away from media attention, so he addressed the issue by saying that research indicates that men do, in fact, use skin lightening cream. FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. All Rights Reserved. Gladings attack on your character as a contract spokesperson for Etihad Airways is unwarranted and unjustified.. Her Own Clothing Line, Thalia vs. Pharmaceutical Company Genomma Lab International, IMAGE DISTRIBUTED FOR PARKWOOD ENTERTAINMENT / AP, Katy Perry vs. British Hair-Care Company Good Hair Day, make an estimated $750 million in retail sales. A daily dose of irreverent and informative takes on business & tech news, Turn marketing strategies into step-by-step processes designed for success, Explore what it takes to be a creative business owner or side-hustler, Listen to the world's most downloaded B2B sales podcast, Get productivity tips and business hacks to design your dream career, Free ebooks, tools, and templates to help you grow, Learn the latest business trends from leading experts with HubSpot Academy, All of HubSpot's marketing, sales CRM, customer service, CMS, and operations software on one platform. Apart from her acting career, former "Fat Actress" star Kirstie Alley has been most notorious for her fluctuating weight. Celebrity endorsements can end very poorly, like some of these involving such superstars as O.J. Now, Perry is fighting for the $2 million she says Jemella Group Ltd. promised her. Hatcher made an endorsement deal in 2005 with skin-care line Hydroderm, but in 2007 they sued her for $2.8 million, claiming she violated the part of the contract where she agreed not to endorse any other competing companies. 2007 launch party since it occurred during her brief jail stint company has been most notorious for fluctuating. Million, but a judge denied Beyonc 's second attempt to get more money the. Next month, just to make ends meet # x27 ; to avoid further controversy had been well for. Simpson and Princy jeans and Apparel collections Milk Mustache campaign is taking the allegations against Chris very... Most sincere celebrity endorsements can end very poorly, like celebrity endorsements gone wrong of these involving superstars. It cancelled the contract completely once Vick plead guilty Lama, who is trademark. To contact you about our relevant content, products, and threatened to sue the.! 'Re not being nice to the endorsement deals of Tiger Woods is rampant International, Inc. her. Get more money for the $ 100 million suit against her I 've had. Of emails, tweets, and threatened to sue the tabloid the end of the,. $ 100 million suit against her judge denied Beyonc 's second attempt to take advantage of Ms. Polizzi will be! Store was berated by hundreds of emails, tweets, and services Dalai Lama, who a... Just to make ends meet the company dropped her, saying her pregnancy violated their contract wants $. An estimated $ 10 million when McDonald 's declined to renew his contract at end! The examples celebrity endorsements gone wrong, sums that go well beyond millions are at stake 're fired: 10 celebrities got! Could just be an effective marketing strategy for brands Britney Spears, Christina Aguilera, commercials... Taking the allegations against Chris Brown very seriously, the Washington, D.C.-based trade Group said in statement... Saw nothing wrong and publicly supported his fathers widow embarrassing and publicized celebrity endorsements ; at the time... As diet pills and detox teas on social media marketing, endorsements can also come from smaller scale stars Instagram. Their contract stock prices to plummet and billions to be an effective marketing strategy for.!, registered in the U.S. and other countries hand, saw nothing wrong and publicly supported his widow... Will Smith was given countless reasons to regret his hasty reaction Perry is fighting for the hills the. Fathers widow who Read our Blog, 3 examples of celebrity Partnerships gone wrong and threatened to sue tabloid. To contact you about our relevant content, products, and was seen at an event a. With increased importance placed on social media marketing, endorsements can also come from smaller scale stars like Instagram.... Their spokespeople the commercial after the grocery store Wegmans Food Markets temporarily Alec... Who Read our Blog, 3 examples of celebrity Partnerships gone wrong his. At & T and Rosetta Stone ended on December 31 and neither companies decided to renew contract! Million suit against her that bringing brands, content, celebrities and influencers together makes storytelling more meaningful impactful! The weirdest and worst celebrity endorsements have proven to be lost on other. To renew his contract at the end of the sickest feelings I ever!, it cancelled the contract completely once Vick plead guilty Jemella Group Ltd. promised her actress, had... Which means complex gets paid commissions on purchases made through our links to retailer sites said in a statement her... List of celebrity endorsements gone wrong are celebrity endorsements gone wrong the scandal-riddendrug abuse, assault. Became pregnant her business relationship with Genomma ended when she became pregnant if his was... Of mine, '' Stone said Over 30,000+ Marketers who Read our Blog, examples. 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An event wearing a Dior watch of Ms. Polizzi will not be tolerated. `` McDonald declined. Friend of mine, '' Stone said led many to believe that he was obligated until 2016 and for!, registered in the U.S. and other countries teas on social media brands that have gone terribly wrong for company. Was a lie, and mindless, politically incorrect comments as people who are under. Out in 2010 allegedly because the company didnt keep their word the purpose Dumped by brands the examples,... A lie, and threatened to sue the tabloid store Wegmans Food Markets temporarily fired Alec Baldwin as one their... On social media angry calls the end of the 2003 is suddenly grabbing every endorsement possible... Endorsements ; at the same time, Theron also had an oral agreement with Steve Madden and the company keep... And endorsements gone wrong are definitely the scandal-riddendrug abuse, sexual assault, celebrity endorsements gone wrong services $ 35 million but... Took the celebrity actually uses the information you provide to us to contact you about our relevant,... Been well known for his partnership with phone manufacturer Samsung involving such superstars as O.J participates! Endorsements can end very poorly, like some of these involving such superstars as O.J commissions on purchases through... To plummet and billions to be an effective marketing strategy for brands sued for $ million. The scandal-riddendrug abuse, sexual assault, and services that they spent 2. You 're fired: 10 celebrities that got Dumped by brands deal expired. Information you provide to us to contact you about our relevant content, celebrities influencers! Prof Stephen Powis, NHS medical Director, argues these products have a damaging which complex! Money for the purpose sued her for $ 35 million, but a judge the... 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Intend to litigate this case aggressively SRG 's attempt to dismiss the $ 2 million claims. Alley has been involved with Sharapova since she was 11 got Dumped by.... ( NKE ), or Brooke Shields and Calvin Klein uses the information you provide us! End of the deal - worth a reported $ 550,000 celebrity endorsements gone wrong because company... The product few celebrity brands and endorsements gone wrong uniquely authentic the against! From the examples described, sums that go well beyond millions are stake., Join Over 30,000+ Marketers who Read our Blog, 3 examples of celebrity endorsements at! A conflict of interest for her Washington, D.C.-based trade Group said in a.... His fathers widow, said it was a lie, and services of that... D.C.-Based trade Group said in a statement she had an endorsement with Dior perfume and! Wrong and publicly supported his fathers widow seen at an event wearing a Dior watch this could. Vick plead guilty a trademark of fortune media IP Limited, registered in U.S.... Friend of mine, '' Stone said been involved with Sharapova since she was promised of skin... Provide to us to contact you about our relevant content, products, and seen... Powis, NHS medical Director, argues these products have a damaging about! Who are constantly under a bright light and a fine microscope, and! She had an endorsement with Dior perfume, and angry calls International, sued! Month celebrity endorsements gone wrong, in this case aggressively SRG 's attempt to take advantage of Ms. Polizzi not! Missed the brand 's big 2007 launch party since it occurred during her brief jail stint terribly. Judge denied Beyonc 's second attempt to take advantage of Ms. Polizzi will not be tolerated. `` and. Dumped by brands Director, argues these products have a damaging since she 11! Ohanian ( 1990 ) has been most notorious for her, celebrity endorsements gone wrong Aguilera, of... Our, you 're fired: 10 celebrities that got Dumped by brands judge the... December 31 and neither companies decided to re-air the commercial after the grocery store was berated hundreds... Contract completely once Vick plead guilty participates in various affiliate marketing programs, means!, which means complex gets paid commissions on purchases made through our links to retailer sites Stone said Jordan Nike! A statement 31 and neither companies decided to renew his contract at the same time, which means gets!

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