top social media platforms in southeast asia

The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. If you're looking to market your brand in Asia, traditional, hard-selling ads might not be the way to go. It's safe to say that micro-influencer marketing is a social media trend on the rise in Asia. Available: https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, Share of social media traffic in Southeast Asia in 2022, by country and platform, Available to download in PNG, PDF, XLS format, Number of active social media users APAC 2022, by country, Social media penetration SEA 2022, by country, Internet economy size SEA 2022, by country, Internet users in Southeast Asia 2013-2028, Mobile internet users in Southeast Asia 2013-2028, Share of social media traffic SEA 2022, by country and platform, Market share of Facebook SEA 2022, by country, Market share of Instagram SEA 2022, by country, Market share of Twitter SEA 2022, by country, Market share of YouTube SEA 2022, by country, Market share of social media platforms Indonesia 2022, Social media platforms market share Philippines 2022, by type, Market share of mobile social media platforms Singapore 2022, Leading social media apps in Vietnam in Q1 2022, Market size of social commerce SEA 2021, by country, Leading online channels for shopping research SEA 2021, Leading online shopping channels by consumer spending SEA 2021, Share of first time shoppers on social media SEA 2021, Leading difficulties of shopping social media SEA 2021, Daily time spent spent using social media APAC 2021, by country, Average number of social media platforms used per internet user APAC 2021, by country, Share of internet users using social media for work APAC 2021, by country, Preference for virtual influencers to speak the same language SEA 2022, by country, Preference for virtual influencers to look ethnically similar SEA 2021, by country, Most popular social media apps on Android in Ukraine 2021, by reach, Invalid traffic on social media platforms in China 2021, Leading social networks by share of visits in Europe 2022, Trust in social media for news Australia 2022, Social media web traffic referrals in Argentina 2021, Social media platforms used in rural India 2018, Facebook's market share monthly in Poland 2022-2023, Most visited websites in Romania 2020, by average monthly traffic, Market share of leading social media websites in Lithuania 2021, Most popular messengers on Android in Ukraine 2021, by reach, Leading social referrals to e-commerce websites 2020, by traffic, Most visited websites Thailand 2022, by monthly traffic, Leading social networks ranked by market share in Poland 2019-2021, Market share of social media in Africa 2021-2022, by platform, Market share of leading social media websites in Czechia 2021, Leading websites in Nigeria 2021, by total monthly visits, Leading websites in Ghana 2021, by total monthly visits, Brazil social media referral traffic to leading websites 2021, Mexico social media referral traffic to leading websites 2021, Share of Google traffic in Nigeria 2021, by device, Leading website traffic in Kenya 2021, by device, Find your information in our database containing over 20,000 reports. Reliable data in simple displays for presentations and quick decision making. Facebook remains to be the most popular platform, boasting 2.89 billion monthly active users, with new users mostly generated from Indonesia, the Philippines, and India . Get ready to take your marketing to the next level! In the first half of 2019, they spent up to 52% of their time on social media and communications apps. Advertisers in Asia are facing a bit of a challenge with their audiences not being too fond of hard-sell marketing content. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. Weve scoured the web and compi https://t.co/0DyxFuJnYn. These include newsfeeds, cashless payment system, games library, TV streaming, digital comics, and ecommerce. Below are the top social platforms used in Asia that are excellent channels for online selling and customer service. If you are an admin, please authenticate by logging in again. Advertisers are So, given that social media plays such an important role in the lives of young adults across South-East Asia, lets take a closer look at their social media behaviours and preferences. South-East Asias young adults also use a wide variety of social media platforms, averaging roughly 7 platforms per month, compared to a global average of 6.3 platforms for users across all age groups. However, usage and popularity vary significantly between countries. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. Social media consumption in the region has grown dramatically, with. Hello folks, and thanks very much for joining us today. But if you want to dig deeper into similar data for other ages and other countries, youll be pleased to hear that you can find free reports for every single country in the world on our website, DataReportal.com. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Insider Intelligence Inc. All Rights Reserved. A 2018 article on The Nation Thailand helps fill out some blanksand steers sellers toward other platforms and potentials. Our recent Digital 2021 April Global Statshot Report reveals that global internet adoption has just passed the 60 percent mark, meaning that 6 in every 10 people alive on Earth today now use the internet. 01 Mar 2023. Let's get to know some of the most notably popular Asian social media networks. TheSee this and similar jobs on LinkedIn. to incorporate the statistic into your presentation at any time. Youku is free to use, but it also offers paid subscription services that give users access to additional content and features. Beauty products come in at second with 30%; and books, stationery and gifts are at a distant third with 16%. All age groups use YouTube, although it is getting more popular among the younger generations. 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. However, usage in this region looks quite different from that in the West. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Given that many of the main Western platforms such as Facebook, YouTube, and Twitter are banned in China, the social media landscape in this country looks very different. Lets get to know some of the most notably popular Asian social media networks. A full 61% of all people in the region are active on social media - a significant rise from 55% just one year ago. Instead of bombarding them with emails, why not try something a little more creative and relatable? Founded in 2016, Ayoconnect is Southeast Asia's largest Open Finance API platform. It is important to note that there is localized preference such. In 2020, with 300 million users, India had the highest number of Facebook users across the world. 140 million Indonesians (over 65% of the population aged 13+) are on Facebook, while 107 million (42% of the population aged 18+) are on YouTube3. This text provides general information. You can only download this statistic as a Premium user. And on Instagram, interactions between shoppers and sellers are generally instigated by Instagram Stories. The ideal entry-level account for individual users. The content options that each platform offers, such as video formats, or the ability to include hyperlinks if you want to link to off-platform content; The kinds of context in which youre hoping to engage people, such as the times and places in their lives when they might use each of these platforms, and their likely emotional and mental states when theyre using them; How easy it is for people to interact with you and your content, and to engage with the broader community that each platform attracts; And lastly, how much it might cost you to promote your content on each platform, if youre considering using paid media. LINE is Japan's most popular social media platform. But social commerce still garners 43% of the market, with Facebook, Instagram, and homegrown super-app Zalo as the top three platforms. While the most popular esports games globally (including Dota 2, League of Legends, and CS:GO) are all present, the two esports Southeast Asia's online population watches most are mobile games. StatCounter. With around 1.3 billion active users, WeChat has quickly become one of Asias most popular social media platforms. Also, eCommerce is the king here, with 30 billion app sessions over six months (and with Tokopedia as the top-performing marketplace). Interested in growing your business with us? QQ offers a variety of features, including instant messaging, video calls, and a social network. Preparing the region's marine and offshore industries to prosper through the clean energy transition was the focus at the ABS Southeast Asia Regional Committee Meeting. What Are the Biggest Trends for Facebook, Instagram, Snapchat, TikTok, Twitter, WeChat, and Douyin? But if your target audience is more diverse, you might want to start with the Facebook Shop. Imagine a social media company, based in a non-English speaking country, aggressively advertising and lobbying to expand its user base in the United States. Worldwide, four of the top five social media apps make messaging the main or a primary function, including Facebook (No. Theres still plenty of debate about whether YouTube qualifies as a social medium though, so Ill let you draw your own conclusions there. Now hopefully thats given you some useful global context, but what about the online behaviours of young adults across South-East Asia? After Kakaotalk comes the more ubiquitous platforms, with Instagram, Facebook, and Twitter taking 3rd, 4th, and 5th place respectively10. There are billions of social media users across APAC, including over 93 million in Japan alone. Thats the case for Thailand (50% of shoppers), Indonesia (49%), Vietnam (48%), and the Philippines (38%), where social media influenced 54% of fashion purchases. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); #SMPerth 2023 | Privacy Policy | Sitemap, How to overcome 6 small business challenges during COVID-19, Social Media Sins // 7 things to avoid at all costs. It's proven to be a highly effective way of reaching specific audiences. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. The most popular social media platform in Indonesia is YouTube, followed closely by the social media application WhatsApp. "Share of social media traffic in Southeast Asia in 2022, by country and platform." Are you interested in testing our business solutions? Youku offers a wide range of content, including movies, TV shows, news, sports, and music. Selling on Instagram has quickly become a staple feature of the platform, with many businesses seeing significant returns. Short Video Content will Dominate Social Media Platforms 1. Instagram ranked second at 21 percent, but in contrast to the user numbers that I shared in the previous section WhatsApp ranked third, with just over 15 percent. The Chief Executive of the Maritime and Port Authority (MPA) of Singapore joined leaders of Asia . This micro-blogging platform has over 560 million monthly active users. We Are Social and HootSuites 2020 report on Cambodia and its digital trends show a huge gap between Facebook and other platforms. It launched a new feature that allows teachers to live stream lessons, and students can submit their homework through the platforms file-sharing function. View social media market share by year Last 12 Months 2021 2020 2019 2018 2017 View all years. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. Anyone considering doing social commerce in Vietnam (or, as the country calls it, social network shopping or SNS) may want to read market research firm Q&Mes July 2019 survey findings first. When expanded it provides a list of search options that will switch the search inputs to match the current selection. TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. [Online]. Global social networks ranked by number of users 2023, Number of global social network users 2017-2027, Social media: global penetration rate 2023, by region, Internet penetration SEA 2022, by country. DataReportals Simon Kemp recently shared insights into the social media behaviours of South-East Asias young adults with the 1,800 delegates attending the Public Diplomacy in Asia 2021 conference, organised by the Singapore International Foundation. Which social commerce platform should you use in your country? Gone are the days of big-budget influencer sponsorships with celebrities. Micro-Influencers is a Must Marketing Strategy, User-generated content is a Powerful Key to Brand Building, Short Video Content will Dominate Social Media Platforms. But which specific platforms attract the greatest share of the regions younger users? YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. Its essential to consider who you are trying to reach, how you will reach them within the app, and what tailored content you can produce to keep them engaged when choosing your Asian social media networks. To live stream lessons, and a social top social media platforms in southeast asia marketing is a social network on has! Greatest share of social media users across APAC, including instant messaging video. Calls, and a social media users across the world in Indonesia is YouTube, followed closely by social. 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Seeing significant returns traditional, hard-selling ads might not be the way to go has 560! Platforms 1 a new feature that allows teachers to live stream lessons and.

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